Aparium creates unique boutique hotels across the U.S., each with distinct branding that reflects its location. We partner with Mess to develop their websites, taking brand guidelines and transforming them into digital experiences. While all sites share the same framework, strong visual design ensures each maintains its individual identity.
I worked on concept, information architecture, user experience, wireframing, prototyping and visual design.
Create a framework that allows us to design similar hotel websites more efficiently, saving production costs & time.
Design fully responsive websites following strict brand guidelines that reflect the personality of the hotels.
Increase existing sites conversion rate.
